As one of the prominent cryptocurrency payment platforms, Strike Bitcoin saw an impressive and remarkable 600% year over year growth in 2024. It has been a competitive market, and according to figures recently revealed by CEO Jack Mallers, the company has grown rapidly.

But in a surprising move, Mallers revealed previously private financial metrics to the public.

Key-Takeaways:

• In 2024, Strike Bitcoin grew by 600% and processed payments above $6 billion. The fast, low-cost transactions it uses come in the form of the Lightning Network, a strong alternative whether you need to fund finances or are simply curious.
• Strike Bitcoin also allows CEO Jack Mallers to take on a job at Twenty One Capital, but he is still dedicated to Strike Bitcoin. The company aspires to move into untapped markets and also forge new partnerships.

Impressive Financial Performance and Metrics

In recent times, the achievement of Strike Bitcoin in terms of finance is remarkable. This puts the company among the fastest growing fintech companies globally.

As per a letter from Mallers published by the investor, Strike Bitcoin processed more than $6 billion in payments volume in 2024. The company’s strong growth in the cryptocurrency payments sector is marked by this milestone.

The profit metrics of the company are even more impressive. 5. Strike Bitcoin has the ability to maintain profitability to gross profit margins at 85% and an adjusted EBITDA margin of 21%.

Strike Bitcoin’s business model is basically an efficient one, where, using Lightning Network, Strike Bitcoin delivers fast and cheap transactions. With 75 employees, the company has shown its possibility of becoming profitable.

In 2025, Mallers has dreamt up ambitious goals for Strike Bitcoin. Among its revenue earning, it also includes the ability to generate “8-9 figures in net profit while keeping lean operational structure.”

Lightning Network Integration as Growth Catalyst

The Lightning Network, which effectively brought Strike Bitcoin success, can be said to be one of its greatest beneficiaries. But this second layer fix solves the Bitcoin scalability problem, improving the speed of and costs for Bitcoin transactions.

With this technology, Strike Bitcoin allows the users to conduct transactions much easier and faster as compared to traditional Bitcoin on chain transactions. The platform is particularly attractive for performing everyday payments and remittances due to this.

This technological advantage has given Strike Bitcoin a place several levels above other cryptocurrency companies. And as a practical alternative payment rail, it has been established as the competition to traditional financial services.

This vision has been pointed out by Mallers, who highlighted that Strike Bitcoin proves that “Bitcoin isn’t just a store of value, it’s a better payment rail.” This, however, was Bair’s statement highlighting the company’s intention of reinventing the way people think and use Bitcoin when it comes to payments.

Users on the lookout for an efficient payment solution have been well on board with this approach. In particular, where traditional banking services are expensive or inaccessible, it is very impactful.

As it comes to its growth strategy, one of Strike’s activities consists of widespread geographic expansion as a company expands into new markets around the world, including Latin America, Africa, and Europe. These regions are especially enticing given that remittance fees are high and local currencies are unstable.

Through the use of Strike Bitcoin, these users can get access to more stable financial means, which offer a Bitcoin based alternative. This enables customers not to pay for costly remittance fees anymore and enjoy the stability of Bitcoin.

In addition, the company has signed partnerships with merchants and fintech companies. These partnerships’ goal is to link Strike Bitcoin nickelization capabilities to existing commercial ecosystems.

With these partners Strike Bitcoin has been able to grow the utility of its services. This means we’ve made Bitcoin payments more reliable and therefore more accessible to make purchases you want to make.

Such efforts have helped to increase take up among mainstream users who may otherwise be wary of crypto. The partnerships close the gap between traditional finance and the path of digital payments.

Yet, regulatory developments have also helped Strike Bitcoin to grow due to countries adopting a more clear definition of how Bitcoin payments should operate. That said, these regulatory tailwinds have further reduced legal uncertainty and helped promote more institutional and consumer acceptance of such services as those provided by Strike Bitcoin.

Leadership and Future Trajectory

But recent developments have left some wondering how the Strike Bitcoin venture will be going forward in the future. After appointing Mallers CEO of Twenty One Capital, a new bitcoin treasury company backed by Tether and SoftBank, this follows.

Despite that, Mallers has made it clear that he still has no plans to quit Strike Bitcoin. “I will be co-founder and CEO of Twenty One while continuing to lead Strike,” he wrote.

In fact, Mallers specifically indicated that this is not a shift in his focus. He described it instead as an extension of his commitment to Bitcoin and Strike’s mission.

As a dual leadership role, Mallers sees that Strike Bitcoin and Twenty One Capital have complementary opportunities. This is one of the broader strategies to enhance Bitcoin’s role in payment and treasury management.

Mallers founded Strike BTC’s parent company, Zap Solutions, in 2017, having been taught about Bitcoin itself by his father. He has led the company to where it is today and has influenced the business’ growth and long-term vision.

It is a strong signal to the confidence he has linked to Strike Bitcoin’s future prospects. Additionally, it eases investors and users’ minds, as it means the company is still in first gear, driver mode: developing and expanding.

Conclusion

Looking ahead, Strike Bitcoin will expand further into underserved markets where costs for serving traditional financial services are high or nonexistent. At the same time, the company wants to continue to expand the services it provides using its Lightning-powered services and to make partnerships with conventional banks to include bitcoin payment.