In a strategic pivot, Janover Inc. formally rebranded to DeFi Development Corp., which effectively turned it into a prominent crypto treasury vehicle to be found in the public markets. And this shift moves electronics in a very new and bold direction. Solana (SOL) is the company’s big bet.

Key-Takeaways:

• DeFi Development Corp., or DFDV, as Janover Inc. has rebranded, has discontinued use of its real estate tech brand while keeping its legal structure intact and changing its Nasdaq ticker from JNVR to DFDV.
• A major institutional holder of Solana, the company has now bought $37 million worth of 251,842 SOL tokens.
• The shares of DeFi Development Corp shot up on news of their repurposing day, gaining 14%, with impressive gains of 824% year to date, generated despite obvious investor faith in the company’s new incentive

Strategy for Rebranding and Position in Market

The change in brand to DeFi Development Corp is more significant than a name change for the former real estate tech firm.  

CEO Joseph Onorati said it represents the start of a new chapter for the company, with its crypto-related treasury strategy aligning the company to its crypto-related direction. More than anything else, the planned change of the Nasdaq ticker, from JNVR to DFDV, will serve as further evidence of this.

Despite the name change, DeFi Development Corp. clarified that its legal structure, daily operations, and existing financial reporting obligations will remain unchanged. Shareholders are not required to take any action regarding the rebrand, as the company will continue to communicate updates through official press releases and regulatory filings.

Substantial Solana Treasury Holdings

Significant purchases of Solana were made, proving DeFi Development Corp’s dedication to crypto asset allocation. After the announcement of its strategy, the company also picked up another 88,164 SOL on April 22, making its total holdings 251,842 SOL. This is a treasury value exceeding $37 million at current market prices, meaning that DeFi Development Corp. has become a large institutional holder of Solana.

The approach towards treasury management represented here represents a landing point of forward-thinking public companies that want exposure to digital assets. Digital assets, particularly SOL, the primary holdings in DeFiner Development Corp.’s treasury reserve, are a policy adopted by the firm. This strategy is a way in which to align with some popularized means employed by other crypto-focused public companies that have available digital assets as a treasury reserve.

DeFi Development Corp.’s strategic transformation has been responded to positively by the market. On the day of the announcement, shares of the company, which were still listed under the JNVR ticker, spiked as much as 14 percent, to $44.86. Upland’s performance marks an impressive 824% year-to-date gain that shows very strong investor faith in the company’s crypto focus.

The DeFi Development Corp. recently raised $42 million through convertible notes that it plans to use to support its highly ambitious treasury expansion plans. The company has raised this capital to provide a lot of resources to maintain building Solana and develop the company’s new business model as a crypto treasury vehicle.

Before transforming to DeFi Development Corp., there was a major restructuring in its ownership. A group of former employees of the cryptocurrency Kraken exchange purchased a majority stake in the company early this April 2025. The acquisition provided the crypto-native expertise needed by the DeFi Development Corp’s leadership team, where it supports its pivot towards digital asset treasury management.

As an AI-powered real estate platform, Janover’s previous focus was on a new corporate direction. Now DeFi Development Corp is in the sweet spot of traditional public markets integrated with cryptocurrency ecosystems that give investors the ability to invest in digital assets via a regulated, publicly traded vehicle.

Enhanced Transparency Initiatives

Defidevcorp.com is a new site launched by DeFi Development Corp. as part of its commitment to transparency. The details of these disclosures allow for a complete view into the company’s crypto-based treasury, such as current Solana holdings, current amounts of SOL per share (aka SPS), and many more.

The new name of the company aligns with the principles of DeFi — the sector out of which the company acquires its name — to create transparency. Generically speaking, DeFi (decentralized finance) refers to financial platforms and services based on cryptocurrencies via automated protocols that bypass traditional middlemen (for example, banks).

As institutional interest grows in cryptocurrency treasury allocations, so too does DeFi Development Corp. strategic shift. Other companies down the line are also doing the same; Upexi, for instance, observed a 335% price increase once it had announced its own Solana treasury initiative.

Similarly, DeFi Development Corp. follows the approach also taken by other public companies, allocating a big portion of their treasuries to digital assets. It’s a new thorn in the side of public market investors looking to buy some cryptocurrency exposure through ways that are at least OK with the SEC.

Conclusion: DeFi Development Corp

As the leader among fintechs that have incorporated crypto-native treasury strategies into their public offerings, DeFi Development Corp. is helping traditional investors get exposure to digital assets through regulated means. Investors looking to observe the future of public markets and cryptocurrency ecosystems should stay tuned to the company as it evolves from a real estate technology company to become a Solana-focused treasury vehicle.