Brazil Méliuz takes a daring step by becoming the first Bitcoin treasury company in Brazil. The firm has purchased Bitcoin valued at $28.4 million.

The move represents a major step in the region’s progress towards embracing cryptocurrencies by businesses. More businesses are increasingly integrating digital assets into their financial operations.

Key-Takeaways:

• Méliuz spent more than $33 million on Bitcoin, becoming the first public company in Brazil to have a Bitcoin reserve and signaling strong support for crypto.
• What sets Méliuz apart is its approach to boosting shareholder value by aggressively increasing Bitcoin per share, not just protecting against inflation. Since the strategy started, its stock value has increased by over 117%.

The Strategies for Treasury of Bitcoin

Brazil Méliuz has shown a determined belief in Bitcoin by buying 274.52 Bitcoin at an average price of $103,604. This demonstrates how confident the company is about Bitcoin’s future growth.

Méliuz now owns 320.2 Bitcoin with an average cost per coin of $101,703.80, as per Israel Salmen, the company’s chairman. The company has made a significant investment in Bitcoin by acquiring a holding worth more than $33 million.

“Historic day! Shareholders have endorsed the change to make Méliuz Brazil’s first publicly traded Bitcoin Treasury Company.

This move shows that Brazil Méliuz employs a long-term Bitcoin strategy endorsed by its shareholders.

March 2025 marked the beginning of Méliuz investing in Bitcoin. Since then, its Bitcoin strategy has grown by leaps and bounds. Brazil’s Méliuz has become one of more than 70 entities globally to incorporate a Bitcoin treasury composition into their investment portfolio.

Beyond the Inflation Hedging

Méliuz uses an investment method that contrasts with that of firms that hold Bitcoin primarily as protection against inflation. Based on the information revealed by the company, Méliuz approaches Bitcoin accumulation with the goal of adding value to its shareholders.

According to its statement, the company now focuses on increasing the number of Bitcoins allocated for each share of stock. This makes it clear that Bitcoin plays a crucial role in the way Méliuz plans to move forward as a business.

Shares of the company have gained value thanks to this strategy. Based on Google Finance, Méliuz’s stock price has risen more than 117% since Méliuz revealed their Bitcoin investment on March 6.

The company’s sharp performance has raised its market cap to around 727.9 million Brazilian real, an amount that is equivalent to around $128 million. Méliuz’s chosen allocation of capital reflects strong faith from its investors.

Using the Saylor Playbook as a guide

Méliuz’s decision to invest in Bitcoin appears to resemble the approach established by Michael Saylor’s Strategy (formerly MicroStrategy). Salmen shared a meeting with Saylor to reflect on Méliuz’s experiences with Bitcoin.

He made it known that Saylor’s work had paved the path for many others to adopt Bitcoin in their businesses. The fact that Méliuz is investing more in crypto reflects the direction that many companies are moving in.

Today, the company holds around 568,840 BTC valued at close to $59 billion, the highest amount among corporate holders. Such a win demonstrates the merits of the firm’s Bitcoin strategy.

Brazil’s Méliuz relies on a tried-and-true investment strategy. Users who implemented this strategy early have gained significant benefits.

The firm has further built its presence in the crypto space by becoming a member of the Bitcoin For Corporations executive group. This shows that the company is doubling down on approaches centered on Bitcoin.

“MeliuzOficial has been named an Executive Member of Bitcoin For Corporations!” The organization revealed. Méliuz was praised for revolutionizing Brazil’s fintech sector and introducing Bitcoin to its treasury.

Even though Méliuz is a leader in adopting Bitcoin in Brazil, it is worth mentioning that MercadoLibre, an e-commerce hub in Latin America, owns more Bitcoin valued at around $59.2 million. MercadoLibre has the most Bitcoin holdings among companies in this region.

However, Méliuz continues to stand out in Brazil. By investing in this rising asset class, the country claims a pioneering role in the financial world.

Conclusion

Brazil Méliuz investment strategy goes further than just diversifying a portfolio, striving to reinvent the way Brazilian companies manage cash in treasury. With Bitcoin investment totaling over $33 million, this company is clearly invested in digital assets for years to come.